THE THREE SECRET OF FACEBOOK ADVERTISING AND HOW IT WORK.

THE SECRET OF FACEBOOK ADVERTISING

THE THREE SECRET OF FACEBOOK ADVERTISING AND HOW IT WORK

Facebook advertising is a way of sponsoring your post to reach audience which are not following you. it is different from organic posting of content. It is a paid sponsored post.

To be successful in Facebook advertising, you need to follow this steps below:

The three secret of Facebook advertising,  and how it work.

The first secret is not actually Facebook ads, it is the following:

1. Advert creativity or flyer creation

2. Landing page creativity

3. Ad budget.

The ad creativity does not depend on others to be success, landing page and ad budget depend on creativity to be able to function well.

When you set up, if your ad creativity is not giving, people will just scroll from it. If you have a nice ad creativity, you ad budget will function well.

 

Ad creativity.

Ad creativity is what your audience see and it must look very good. It is always best to make your ad creativity to be video.

So when you are making the video, your ad creativity must contain, is the result of what you are selling. 

A digital content, like you want to teach someone a video editing, and you are not showing them, the one you have done. You must show them the result of previous video about video editing.

You must show the result of what you have done.

The result, you have to show them with wide evidence. You present them with the result.  Whatever things you want to teach people, you must show them the result, with clear evidence.   

You cannot just put picture of item on your advert, you must present item has it is on, example like, if you are selling cloth which is physical items or online, you must show how the cloth look good on people.

like this

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Your ad creativity must be presentable to people, if it is on fashion, it must show how the particular item is been used.

Result is an evidence of what people want to use.

Do not write too much in your ad creativity. So that Facebook will not restrict your page. You don’t talk to customer directly, like giving them the exact word they need.

 

Landing page

Landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Landing page is where people will see you as real, that you are serious. Landing page show the details of what you want to sell, it show you are not a scammer. That you understanding what you are doing.

Testimony of your past event must be on the landing page, people that have gotten the product in the past.

You can give out some training for free. 

You must put course outline and your phone number on the landing page

Make it beautiful and the creativity must be excellent.

Landing page example

 

 

Web page that you can use to create your landing page for free apart from the social media account are:

• Mailchimp
• WordPress
• Selar
• Blogger
• Wix
• Brevo
• Shopify

Ad budget.

Is the amount of money to spend on your ads

 Ad budget estimate the daily result.

The amount of money you spend will depend on the reach you will get daily.

If your ad budget is high and your creativity is not okay, you can just be wasting money, if you want more sales you need to increase your budget.

How to make Ad creativity video.

How to set up ad video to have massive sales, when recording a video, you have to show them result of the one you have created, and that they can make the video with their phone.

You will show them evidence that you make a website with your phone and the one you have make like you show them the home page, service page, blog page etc.

Video Editing

In video editing your introduction must be giving, starting your video recording by saying words like this;

I know you don't  want to miss this, this is a course on how to open a website with your phone, without paying for hosting.

You show them evidence of the website you have created with you phone.

After you have finish recording with your screen recorder on your phone, 

You will import it to the app for editing, App like 

• Kinemaster, 
• Capcut  
• Vimeo, 
• Clipchamp 
• Youcut etc

You select 16 ratio because it is your phone you used to record.

You split and select the side you don’t want and delete the part you do not want.

You can add music to it, click audio, free instrumental

Then export it to your phone.

The write up

For the ad write up, go to your note pad and get the write up, you have prepared down.

Do not use too much words, like looking good is a good business, we have design that can make one stand out in the crown.

 Conclusion.

 With all this my explanation, I believe you have gain something on how to improve in your ad creativity, landing page and ad budgeting.

 

 

 

 

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